We all know that scaling your business and achieving the growth that you desire can be much easier said than done. When you’re just starting out, you’ll find yourself wearing many hats. Managing the marketing, SEO, and sales, all at once. If you’re struggling to see the light at the end of the tunnel and longing for the day that your business is sustainable, here are a few tips to help you grow your business this year.
Research your competition
One of the best ways to figure out how to grow your business more quickly is to study up on your competition and what they’ve done that has found them success! It’s possible that someone will be utilizing a marketing tool that you haven’t thought of. Follow them on social media, and watch how they interact with their customers. Sign up for their email list. Drop into their store, if they have one, and observe how it’s run. This is a great opportunity to not only see what they do that works but also what they’re doing that isn’t working. There is always going to be something that your competition isn’t doing well enough. This is where you can find success. Take what you learn in what they’re doing right, and how to improve on the things they’re doing wrong, and you’ll find yourself working with a more successful model than your competition is!
Set up a customer loyalty program
Having a customer loyalty program is a great way to generate more sales! Depending on what type of business you have will dictate what kind of loyalty program will work well for your customers. Usually something along the lines of “spend x amount of money and get x amount off of your next order” will work as a good place to start from!
Build up your email list
Getting your customers to sign up for your email list can be a challenge if you don’t have a good incentive. A lot of businesses have a very passive invite to join the email list at the footer of their website, but that’s it. Unless your customer really wants to get updates from you, they won’t be motivated to sign up for your email list. Offer an incentive, like a coupon code or a free program if they sign up for your email list! This will help you grow your email list much faster.