Media Mix Model for B2B

Media Mix Model for B2B Marketing and Revenue Leaders Stuck in the Attribution Rabbit Hole

Stop Defending Your Marketing Budget. Start Predicting Revenue.

Media Mix Modeling reveals which marketing channels actually drive revenue by
analyzing how they work together—not in isolation. In 30 days, AlignBI transforms
you from the marketing or revenue leader who explains what happened to the one who predicts what
works. No spreadsheets. No data science degree required.

Used by these leading CMOs

Your Attribution Model Is Lying to You

Burning Budget on Wrong Channels

Spreadsheet Roulette

Board Room Bloodbath

Your last-touch attribution says
Google Ads works. Your pipeline says
otherwise. You’re throwing
$50K/month at channels that look
good on dashboards but don’t fill
your sales pipeline.

Planning next year’s $2M budget
with formulas from 2019. Your CFO
asks “What if we cut paid social by
30%?” You panic. Because honestly?
You’re guessing.

“Prove marketing’s ROI.” Four words
that make your stomach drop. While
sales gets applause for hitting
targets, you’re explaining why
attribution is “complicated.” Again.

Every day you delay, a competitor’s CMO walks into their board meeting
with predictive insights. Guess who’s getting the bigger budget?

From Budget Anxiety to Boardroom Hero

Stop playing marketing roulette. Start making moves that multiply revenue.

Results in 30 Days, Not 6 Months

Working insights by your next board meeting. While enterprise vendors are still “gathering requirements,” you’re already optimizing budget allocation. → This quarter’s results, not next year’s promises

5%-15% Revenue Boost
(Average Customer Result)

Our B2B-specific modeling finds wasted spend, reallocates it, and forecasts the impact on revenue. → Real money in your pocket, not just better reports

Predict Wins Before You Spend

“What if we triple LinkedIn spend?” Know the answer before risking budget. Scenario planning that actually predicts pipeline impact. → Confidence instead of crossing fingers

CFO Becomes Your Biggest Fan

Board presentations go from defense to offense. “Marketing wants more budget? Here’s why they should get it.” → Budget increases instead of budget cuts

“Align BI has been a great partner. They are very easy to work with and flexible based on the needs of the business and various regions involved. Their tool is truly impressive and is helping the business with analytics they haven’t had before to help optimize marketing spend and activities.”

– Rasha, Kimberly-Clark

“In just one month we had the media mix model from Align BI. They set up the API connectors and then the dashboards, and within one month we had the first model ready to get insights.”

– Bryan, Weave

“It’s nice to set a clear expectation with leadership and say, here’s what we can achieve with this much investment.”

– Louisa, Simpro

See how it works

Align BI’s MMM vs other solutions

The Only Tool That Gets B2B Sales

Opportunity Prediction, Not Attribution

While others track “conversions,” we track what matters:
how marketing impacts sales capacity, territory
performance, and pipeline velocity. Because B2B
companies sell to other businesses with long sales
cycles, not consumers making impulse purchases.

Stop digging through last quarter’s data. Start predicting
next quarter’s pipeline. We show you which channels
create opportunities that actually close.

Capability	Traditional MMM	Attribution Tools	Align BI
Implementation Time	Months	Months	30 days after ready data
Technical Requirements	Data science team required	Marketing team friendly	No technical skills needed
B2B Features	Generic B2C modeling	Only descriptive statistics	Sales headcount + opportunity focus
Annual Cost	$100K+	$20k-$50k+	$24k
Support Model	Consulting hours	Self-service	White-glove included

FAQs
“But What If…”

MMM is a statistical method that uses your historical data to show which marketing channels actually drive pipeline, not just leads that make your reports look good. Unlike attribution that tells you what touched a contact, MMM tells you what works and what to cut.

Think of attribution as a detailed autopsy of last quarter’s leads. MMM is a GPS for next quarter’s budget. Most B2B companies are flying blind because their attribution was designed for B2C impulse purchases, not 6-month sales cycles with buying committees.

Attribution tells you what happened. MMM tells you what to do next. Your attribution might say ‘LinkedIn generated 50 leads,’ but it can’t tell you if increasing LinkedIn spend 30% would generate better or worse results.

Plus, attribution only tracks what you can measure. MMM captures the full impact including brand awareness, word-of-mouth, and dark social that never fills out forms but influences every deal. While you’re optimizing for attribution metrics, your competitors with MMM are optimizing for revenue.

Most MMMs are very expensive, which is why only the largest of B2C brands have leveraged MMMs historically. We built ours to be affordable by leveraging your existing tech to organize the data and to deploy the results.

That means our MMM is designed for:

B2B companies ($50M-$1B revenue) not just consumer goods giants
30-day implementation instead of 18+ month major buildouts
Marketing teams not data science departments
Your existing BI tools not another platform to learn

All the sophistication, none of the suffering.

Fortune 500 companies get sophisticated marketing measurement. Why shouldn’t you? We made enterprise-level insights accessible specifically for companies like yours.

You’re not too small. You’re exactly the right size. Companies your size can actually implement and benefit from this quickly, unlike enterprise giants who get bogged down in complexity. Your competitors with huge budgets are stuck in 18-month implementations while you’ll have working insights within 30 days of delivering the data.

That’s the enterprise software con: more complexity = bigger contract. We automated the hard parts and pre-built the B2B models.

Your previous vendor was building a rocket ship from scratch. We’re handing you the keys to a Ferrari that’s already built, tested, and running. We’ve done this many times and know exactly what works. The 30-day timeline from ready data isn’t ambitious, it’s proven.

Designed for CMOs with no technical skills required. You don’t need to become a data scientist or hire one. We handle all the statistical modeling, deliver results through your existing BI tools, and provide white-glove support throughout.

Your team already knows how to read charts and make budget decisions. That’s all you need. We make the complex math simple so you can focus on making better marketing decisions.

We can explain 50-70% of the variation in your pipeline from marketing data and typically help customers increase revenue 5-15% through optimized allocation. But here’s the real proof: after your first board presentation using MMM insights, you’ll never want to go back to defending spreadsheets.

Our customers consistently tell us their first board presentation transforms from ‘Please don’t cut my budget’ to ‘Here’s why marketing should get more.’ That confidence shift alone is worth the investment.

That’s the enterprise software con: more complexity = bigger contract. We automated the hard parts and pre-built the B2B models.

Less than one bad hire. Less than your current attribution tools plus the opportunity cost of suboptimal budget allocation.

The real question isn’t our cost; it’s the cost of continuing to allocate your marketing budget based on attribution models that were designed for B2C purchases. Every quarter you delay, you’re essentially gambling with budget decisions. Our typical 5-15% improvement pays for Align BI in the first quarter, then keeps generating ROI.

But we’re also not afraid to share our pricing. Check out our pricing page for details.

Your Competitors Are Already Moving

Right now, a CMO just like you is getting budget approval because they
can predict ROI. Another just presented sophisticated marketing.

Get My Competitive Advantage

30-Day Implementation

Working insights in 30 days. We’ve done this before and know what works. (*based on the accessibility of your data)

Join the Smart CMOs

Marketing leaders at companies like yours are already using predictive insights for budget optimization. Your results start
within 60 days.

Questions? We’re Here

Our team includes marketing measurement experts who understand your challenges. hello@alignbi.com

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