While media mix models (MMMs) have been around for decades, they’re surprisingly not very prevalent in B2B marketing. And if you’re not familiar with what a media mix model is, don’t worry, we’ll get to the definition and how it can help B2B marketers. When I used MMM software previously, my company was one of...
5 Questions Your Marketing and Sales Funnel Insights Should Answer While most businesses can likely pull up the basics of their marketing funnel data—how many qualified leads and opportunities they create, how volume has changed over time, and even how to attribute those results to specific channels and campaigns—the majority can’t make clear decisions...
Key Results: → Clear insight into customer engagement → Improved predictability to hit quarterly goals → Transparency into channel performance With the transition from marketing arts to the science of marketing—many companies struggle to get insights early enough in the funnel to make critical changes down the line. And the ROI is hard to...
Effectively running a business in the digital age is complicated, to say the least. With an endless amount of incredible challenges and opportunities, every company should prioritize keeping pace with changing technologies, consumer behaviors, and expanding their digital knowledge. Of course, any modern business strategy likely weaves together the traditional with ever-increasing digital platforms....
Writing a business plan is a daunting, but necessary, task. Doing so can help take your business to new heights, oftentimes by putting yourself in a better position to secure further funding, but also just by making it clear to the entire organizational team what the overall goals are for the company. Here is...
Artificial intelligence, or AI, gets thrown around so much in the business and technology fields, nowadays, that it seems more like a cliche than a usable tool. However, the truth is that AI and machine learning really are changing the field of BI in profound and lasting ways. While AI on its current scale...
What is Data Mining? Data Mining isn’t a term most companies and individuals are unfamiliar with, however, there seems to be a bit of controversy around the term, its meaning, and the process itself. At its core, data mining is a way to explore and analyze data in large quantities to discover patterns and...
There is an incredible amount of data in the world. Data is an invaluable resource that is vital for every company and plays a role in every single aspect of doing business. From optimizing marketing campaigns to knowing how much inventory you should have on hand, data is what empowers businesses to make informed...
The unified modeling language, otherwise known as UML, is a developmental language in the field of software engineering that is used to provide a standard way to visualize the design of a system. In other words, whenever software engineers are designing software, they start by diagramming the software using diagrams so everybody can see...
What Are KPI’s? Anybody who has some experience working in the world of business and entrepreneurship has likely heard of key performance indicators, or KPI’s. In short, a KPI refers to a goal that the company wants to reach and the steps that its employees must take to help the company reach that goal....
